Beekman Social: Content Creation and Art Direction
Revitalized social media marketing campaigns by seamlessly integrating innovative design elements, including custom Instagram filters and motion graphics for high-profile clients such as Gussi Hair Care, Florida Squeezed Sunscreen, and Warby Parker collaborations. Spearheaded the concepting and executing AR filters for The Tonight Show with Jimmy Fallon, working in close collaboration with the show's creative director and design team. Carried out graphic design and motion tasks with a close team of Social Content Managers, following a monthly content posting schedule.
Gussi Hair Care
Concepted, designed and produced a series of Instagram Filters for Gussi Hair Care. Part of a re-branding campaign.
Made with Adobe Creative Suite and Spark AR.
The Tonight Show with Jimmy Fallon
Designed and produced a series of interactive game Instagram, Snap and Tiktok Filters for The Tonight Show with Jimmy Fallon. Promoting Name that Jam and Jimmy’s Christmas special. Incorporating existing designs into filters to match the show’s aesthetic.
Made with Adobe Creative Suite and Spark AR.
Jimmy Fallon x Warby Parker
Designed and executed interactive Instagram filter to promote Jimmy x Warby Parker “Flippies” sunglasses collaboration. Animated to demonstrate how the patented flipping technology works.
Made with Adobe Creative Suite and Spark AR.